www.carb.sh
What we do

A vertical accelerator for the fitness world.

We build the brand, the tech, and the product. Then we plug you into a network of athletes, gyms, and partners no agency can give you alone.

What we build
WebsitesMobile appsAI systemsPackagingApparelVideo & audioBrand & identityNetwork accessWebsitesMobile appsAI systemsPackagingApparelVideo & audioBrand & identityNetwork access
00Athlete

Train like a pro. Brand like one.

You put in the reps. We turn them into a business — personal site, content engine, sponsorship-ready media kit, and your own app.

  • Personal site & media kit
  • Content + video production
  • Athlete app & fan community
  • Sponsorship deal pipeline

Train inside an ecosystem of coaches, gyms, and brands already winning.

00Coach

Stop trading hours. Start building leverage.

Your coaching, productized: training app, course platform, content engine, and the brand that makes clients chase you.

  • Coaching app (programs + tracking)
  • Course & community platform
  • Content + funnel strategy
  • AI training assistant

Coach inside the gyms we run. Sell to the athletes we represent.

00Gym

Your gym, finally in this century.

Member app, smart booking, in-house content studio, retail and merch — wrapped in a brand people tattoo.

  • Branding & interior identity
  • Member app & booking system
  • Content studio & social engine
  • Retail, merch & retention AI

Host our athletes. Stock our products. Inherit our brand machine.

00Equipment

Hardware is the start. Build the ecosystem.

We turn equipment brands into platforms — companion app, AI coaching layer, premium packaging, content, DTC infrastructure.

  • Companion app + firmware UX
  • AI coaching & data layer
  • Packaging & industrial design
  • DTC site, content & creative

Launch with the athletes, gyms, and content engine we already own.

00Products

From SKU to icon.

Full-stack brand building for supplements, apparel, gear — identity, packaging, DTC store, ad creative, AI personalization.

  • Brand identity & packaging
  • DTC store & checkout
  • Content + paid creative engine
  • AI personalization & CRM

Skip the cold start. Day-one distribution through our network.

Why carb.sh

The network is the product.

An athlete in our network signs with a coach we built. That coach moves into a gym we branded. That gym stocks the supplement we launched. Every brand we touch becomes a launch channel for the next one. That's what we mean by accelerator.

Athletes → Brands

Our athletes launch our brands' campaigns first.

Gyms → Athletes

Our gyms host our coaches and stock our products.

Products → Network

Every new product ships with built-in distribution from day one.

How we work

Three stages. One stack.

01

Build

Tech, brand, product, content.

02

Launch

Go-to-market, network, channels.

03

Scale

Ongoing tech, AI, ops, community.

We take a small number of partners at any given time. Build the foundation, launch through our network, stay on as your long-term operating partner.

carb.sh originals

We don't just build for them. We build with them.

Some products are too good to wait for a partner. We launch our own — supplements, apparel, tech — under their own brands, using the same network we offer everyone else.

Launching soon

Energy Co.

Performance drink

Q3 launch

Form Apparel

Training wear

In beta

Reps AI

Coaching assistant

Apply

We take a few partners at a time.

No retainers. No decks. We look at three things: discipline, ambition, and fit with the network.

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